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Your Trusted Nutraceutical Guru

Grüve (pronounced “groove”) is all about implementing small, gradual changes that enhance the overall well-being of ourselves and in turn, those around us. Some refer to this principle as Kaizen, a Japanese term that means “good change”, “change for the better”, or “improvement.” As a philosophy, kaizen promotes a mindset where small incremental changes create a big impact over time. We aim to promote health and wellness through the power of nature, community, science, nutrition, and mindfulness.  Our company was founded alongside many yogic principles. We aim to align with Satya  (truthtelling), Saucha (purity of the mind and body), and Brahmacharya (Moderation). When we incorporate these principles, we can dance in the flow of life, and it's then, that we’ve found our Grüve.

About Us

Our Vision

Our vision is to be a trusted leader in the nutraceutical industry, known for our dedication to quality, innovation, and customer well-being. We believe in the potential of natural ingredients to improve and enrich lives, and we work tirelessly to harness this potential in every product we create.

Our Grüve

Quality & Purity

We understand that the key to effective nutraceuticals lies in the purity and quality of the ingredients. That's why Grüve is unwavering in its commitment to sourcing the finest, non-GMO, and meticulously tested raw materials. Our products are manufactured in state-of-the-art facilities under strict quality control standards to ensure consistency, safety, and efficacy.

Our Ethos

Sustainability and Responsibility

We are not only dedicated to the health of our customers but also to the health of the planet. Grüve is committed to sustainable and responsible sourcing practices, minimizing our environmental footprint, and giving back to the communities that support us.

Our Mission

Empowering Health / Our Promise

Our product range is designed to empower individuals to make informed choices about their health. Whether you're seeking to support your immune system, improve your joint health, or enhance your overall well-being, we offer a comprehensive selection of nutraceuticals that cater to a variety of needs.

Get your health back.

Find your Grüve.

Organic

All of our products are made in an FDA-certified organic, GMP-compliant research and development, manufacturing, and packaging facility right in California.

No Heavy Metals

Our products are tested and confirmed heavy metal free, Prop 65 Compliant, gluten-free, and non-GMO.

Real Science

Each product we make is composed by a team of biochemists, naturopaths, and real people like yourself dealing with the same issues. 

Grüves Inception

2018

In 2018, Grüve sprouted as a transformative concept, marking the genesis of a personal journey. The idea surfaced against the backdrop of my diagnosis with PCOS, challenging traditional solutions and sparking the exploration of alternative paths.

The Journey To Healing

2019

In the following year, I embarked on a holistic healing journey guided by a naturopath recommended by a client-turned-friend. This period witnessed the alignment with a treatment plan that not only restored physical well-being but also revealed an undiscovered aspect of myself. The holistic regimen, focused on supplements, reshaped my life.

Career Crossroads and Grüve's Seed:

2022

In 2022, a career setback led me to consider a return to school for naturopathic studies. However, Grüve's seed was planted in my mind one night, altering the trajectory of my journey. This pivotal moment marked the conception of Grüve as an innovative solution to simplify health routines.

Grüve Takes Root

2023

The year 2023 saw the realization of Grüve—a venture born from the desire to simplify daily supplement routines. Drawing inspiration from my own experience managing PCOS, Grüve aimed to be a fresh approach to healing, offering collaboration and support to those seeking enhanced health.

Grüve's Guiding Light

Present Day

Grüve stands as a guiding light in the present, representing a collaborative partner for customers on their healing journeys. With a commitment to bridging the gap between confusion and clarity, Grüve strives to make a positive impact, echoing the teenage motto: "If my existence can make just one life breath easier, then I’ve done my job here." Grüve continues to evolve as a vehicle for breathing easier, adapting to the diverse needs of individuals.

The Story Behind Grüve

Founders Story

In 2018, Grüve emerged as a transformative possibility, marking the beginning of a profound personal journey. Diagnosed with PCOS, I faced traditional solutions that didn't resonate with my well-being. Polycystic Ovarian Syndrome brought challenges like irregular menses, unwanted hair growth, and weight struggles. Opting for conventional treatments, like birth control, proved mentally and emotionally taxing, prompting me to seek alternative paths.

Enter a naturopath recommended by a client-turned-friend—a turning point in my healing journey. Aligned with the treatment plan, I embraced a holistic regimen of supplements that reshaped my life. Weight, energy levels, confidence—all returned after years of searching for comfort through various avenues.

In 2022, after a layoff, I contemplated returning to school to become a naturopathic physician—until Grüve took root in my mind one night, changing the course of my journey. Successfully managing my PCOS through a routine of eight supplements, I realized the potential to simplify this for everyone. Grüve was born—a fresh approach to healing, a collaborative partner for our customers. My goal is to bridge the gap between confusion and clarity, offering support to those seeking enhanced health or struggling with their current conditions. Grüve is here to be a guiding light.

- Sarah, CEO/Founder